Professional Summary
Online Marketing Manager (SEO & PPC) | Responsive Web Designer
Employment History
Independent Web Contractor
Miami, FL 2003 - Present
Design and technical collaboration on multiple web projects using HTML, CSS, Photoshop, WordPress, PHP & ColdFusion. SEO, keyword research and selection, campaign tracking, conversion optimization, A/B Testing and landing page improvements.
Online Marketer/Web Developer
Rausa Builders Corp | Miami, FL 2013 - Present
Mid-size Construction company serving Miami-Dade, Broward & Palm Beach property owners. Technical responsibilities included streamlining the bidding process, online marketing and website development.
- Introduced and maintained a CMS using a custom installation of WordPress to organize new client requests and project management
- Reduced Field Supervisors’ downtime by insuring they had access to crucial information they need at remote job sites
- Increased New User Organic Traffic to corporate website by 250%
- Designed & developed a small network of niche-specific websites targeting the variety of services offered
- Reduced PPC bounce rate by 35% to corporate website by optimizing landing pages using A/B testing
Lead Web Designer
Star Casualty Insurance Company, Inc. | Miami, FL 2015
Contracted to convert corporate website into a responsive layout under the direction of the Vice President of Marketing/Technology using HTML, CSS & ColdFusion.
- Delivered new corporate website design targeting agents & policyholders
- Generated a separate version of the responsive website into a Mobile App for use by policyholders
Lead Web Designer
Sobe Media Network, LLC | Miami Beach, FL 2006 - 2013
Affiliate networking company based on online subscription sales & renewals.
- Collaborated on the development of a custom online affiliate program for a subscription based business
- Generated content and marketing tools (banners & full-page ads) to top affiliates to increase conversion ratios
- Delivered and edited promotional email campaigns on a weekly basis to thousands of past subscribers
Web Designer
Starwood Hotels & Resorts | Miami, FL 2005 - 2006
One of the world’s largest hotel companies, operating and managing hotels, resorts, spas, residences and vacation ownership properties.
- Designed promotional email campaigns and graphic/photo support for resort properties in the Southeastern United States, The Caribbean and Europe using Photoshop, Illustrator and Dreamweaver
- Updated company web pages and graphics using their custom CMS
Web Designer
Hollywood Media Corp | Boca Raton, FL 1999 - 2002
An online entertainment company focusing on the film & television industry with a minority equity interest in MovieTickets.com, Inc.
- Design lead in creation of co-branded micro-websites for events in the film industry using Photoshop, Flash & Dreamweaver (HTML)
- Responsible for daily graphic updates on the Hollywood.com homepage, ensuring graphics and copy are delivered in a punctual manner
- Contributed to major website update from thousands of static HTML pages into a database driven website with a new design